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  • Surprise Your Customers Dec 20, 2013

    It was the morning of my birthday so my wife handed me the phone. Was it my daughter? My brother? My junior high school friend calling from Maine? No, it was my health club. Huh? An enthusiastic voice was saying, "We hope you have a really wonderful day!" I had become used to receiving their annual postcard offering me a free scoop of ice cream in their snack bar, but this was different. So cheerful. So unexpected.

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