High Points Archive
Holiday Wishes & Winter Break! (Dec 16, 2015)
From our team to yours, we wish you a joyous winter holiday! As we do every year, the Highpoint team will be taking a winter break between Christmas and New Year's Day. Our offices will be closed beginning Monday, December 21, through Sunday, December 27. Our offices will then be open Monday, December 28 tthrough Thursday, December 31st and be closed again on Friday January 1.
We're Going on Summer Break (July 3 - July 12) (Jun 1, 2015)
As we do every year, the Highpoint team will be taking a summer break the week of July 4th. Our offices will be closed beginning 5 pm Friday, July 3rd, and we will be gone through Sunday, July 12th.
Location Tagging in Tweets (Apr 23, 2015)
Twitter is making it easier to tag specific locations through a partnership with Foursquare, a search and discovery app that allows users to share their locations with your online friends.
Avoid SEO Fraud (Jan 21, 2015)
Few things, if any can be guaranteed, most especially in the ever changing frontier that is called SEO - search engine optimization. So, be wary when you receive offers via email saying that they can get your site on the first page of Google results or guaranteeing you particular rankings -- their tactics are not proven and you may pay a lot of money for their "service."
Know what Google Knows (Nov 20, 2014)
Have you ever wondered what Google knows about you? Use the links below to find out what Google is tracking:
Happy Thanksgiving! (Nov 20, 2014)
We at Highpoint would like to wish you a Happy Thankgiving. Also, as a reminder, our office will be closed for Thanksgiving starting Thursday, November 27th, but our team will be standing by to handle website emergencies. We hope your Thanksgiving will be joyful and delicious! (We'll be back on the job Monday, December 1st.)
What Apple Pay May Mean for Online Donations (Oct 24, 2014)
Apple just launched its mobile payment service, Apple Pay, which will essentially turn certain Apple mobile devices into a credit or debit card. The new service has the potential to make donating easier, not only for mobile but for desktop as well.
You'll NEVER Believe what Facebook did to Clean Up the News Feed (Sep 12, 2014)
Facebook is cleaning up the News Feed by reducing the amount of posts with click-bait headlines as well as stories that have links shared in the captions of photos or within status updates.
Instagram Released Time-Lapse Video App (Sep 4, 2014)
Instagram has released a standalone video app called Hyperlapse, which lets you create time-lapse videos from your mobile device.
Google's Authorship Is Dead (Aug 29, 2014)
If you have employed a WordPress plugin that adds authorship to your site for search engine optimization, you can now disable it as Google no longer supports it in search results.
Google Replaces "Places for Business" (Jun 24, 2014)
Google has recently announced a new service called "Google My Business," a replacement for "Places for Business," which contained information Google used when listing a local business in search results.
Google Advertising on your Refrigerator (Jun 6, 2014)
You could soon be viewing ads on your refrigerator, thermostat, car, and a number of other household appliances if Google has its way. Last December, Google made it evident that they expect to be serving ads and other content on "refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities."
Announcing our new Director of Operations (Apr 28, 2014)
We are excited to announce our new Director of Operations, Daryl Lackey, who joined the team earlier this month. With over ten years of web development experience at AT&T, he has successfully completed many high profile and mission critical web applications.
Highpoint Not Affected by Heartbleed Bug (Apr 22, 2014)
In the beginning of the month, the security bug called Heartbleed was disclosed. This flaw had the potential to expose the personal information that people enter into websites, such as passwords and credit card numbers. Around half a million of the Internet's web servers, previously deemed secure, were believed to be vulnerable to the attack.
Gamification of the Workplace (Apr 22, 2014)
Gamification, the process of transferring the features that motivate players in videogames into non-game situations, may be gaining momentum in the workplace.
Visual Content is Better Than Text (Apr 22, 2014)
Your business and website need visual content. Use visuals such as infographics and videos to "wow" your audience and give your content the magic of motion. Visuals will make understanding your product and/or mission faster and simpler.
New Tool Makes Using Google Analytics Easier (Apr 17, 2014)
Michael Heilpern (Feb 21, 2014)
Sadly, we need to inform you that we've lost our team leader and president, Michael Heilpern, who passed away unexpectedly on Saturday, February 15. He will be missed in more ways than we can count. There will be a memorial gathering in his honor at a date to be announced soon.
It will take more than one person to replace Michael, so we are happy to announce the following team additions:
- Linda Heilpern (Michael's wife) is returning to her former role as Highpoint President. As a founding owner of Highpoint, Linda brings her myriad of management and publishing skills back to the team.
- Slim Heilpern (Michael's brother) will be our new Technical Adviser. Slim's background includes 26 years of software engineering in various capacities at companies such as Borland, Sun Microsystems, and Oracle, and is an active jazz harmonica player.
- Caitlyn Stephenson joins the team as our new Sales and Marketing representative. Caitlyn has previously worked in insurance sales, fitness marketing, and social media outreach, and is working towards her master's degree in Industrial Organizational Psychology.
Google+ Testing Out Promoted Ads (Feb 17, 2014)
Google+ is the second largest social networking site in the world after Facebook and it is now testing +Post ads. The new feature will allow a brand to take a piece of their public Google+ content such as a photo, video, or Hangout, and turn it into an ad that can be exposed to the more than two-million sites in the Google Display Network.
It's Time for Our Winter Break! (Dec 20, 2013)
As we do every year, the Highpoint team will be taking a winter break. Our offices will be closed beginning Saturday, December 21st, returning on Monday, December 30th. We will also be closed for New Year's Day.