Our services: strategic analysis

Peter Drucker, the father of modern management, began almost every new line of inquiry by asking the question, "What are we trying to accomplish?" When customers approach us with a web-related request, we will almost always begin by expanding our frame of reference and asking that same question.

Without fully understanding what we are trying to accomplish, how can we prioritize our use of resources? How can we know whether we have succeeded? How can we know which of our efforts have been worthwhile?

Most organizational and business leaders understand this, but it is surprising how frequently a thorough needs analysis is neglected in favor of the more fun endeavor of selecting an attractive design.

We think every organization's strategic plan should include a thorough analysis of the web space and every new web project should be a logical outgrowth of that plan.

  • We can meet with your leadership team to help you understand your web objectives.
  • We can provide web research to help you understand your competition.
  • We can help you develop strategies for integrating your website with your organization's existing publishing and marketing communications workflows.
  • We can design or modify your website to provide online tools for measuring your results.

Specific Services:

  • Competitive Analysis
  • Internet Marketing Strategy
  • Planning Workshops
  • User Surveys
  • Web Marketing Plans
  • Web Needs Analysis
  • Web SWOT Analysis
  • Web Traffic Analysis
  • Website Objectives
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Our Services

  • Website Management

    24x7 website monitoring
    Browser compatibility upgrades
    Complete maintenance logs
    DNS hosting
    Email hosting
    Free routine upgrades
    Integration of 3rd-party applications
    Internet firewall
    List hosting
    Nightly backups
    Optional Time Budget
    Redundant Internet connections
    Routine database updates
    Secure top-tier facility
    Security patches and upgrades
    Sound Advice
    Threat protection
    Unlimited technical support
    Unlimited training and retraining
    Version-controlled code repository
    Web usage statistics
    Website hosting

  • Programming

    Application Design
    Content Management (CMS)
    Custom Programming
    Customer Relationship Mgt (CRM)
    Database Design
    E-Commerce Solutions
    Lead Generation Systems
    Mobile Web
    Online Surveys
    Social Media Integration
    Targeted Email
    Technical Specifications
    Text Messaging

  • Design Services

    Advertising Design
    Audio Optimization
    Browser Optimization
    Email Newsletter Design
    Facebook Page Design
    Flash Design
    Image Optimization
    Logo Design
    Mobile Web Design
    Print Media Design
    Publication Design
    Twitter Page Design
    User Experience Design
    Video Optimization
    Web Ad Design
    Website Design

  • Content Development

    Audio editing
    Content management systems
    Content re-organization
    Content scheduling
    Content updating
    Copy editing
    Email newsletter management
    Facebook page management
    Image editing
    Marketing communications
    Print-web content integration
    Rewrite editing
    Twitter management
    Video optimization

  • Strategic Analysis

    Competitive Analysis
    Internet Marketing Strategies
    Planning Workshops
    Publishing Strategies
    User Survey Design
    Web Marketing Plans
    Web Needs Analysis
    Web SWOT Analysis
    Web Traffic Analysis
    Website Objectives

  • Internet Marketing

    Automated Publishing Systems
    Competitive Analysis
    Content Optimization
    CRM Systems
    Custom Landing Pages
    Custom Reporting Tools
    Email Newsletter Design
    Email Newsletter Management
    Facebook Page Management
    Google Analytics
    Server Log Analysis
    Integrated Facebook Tools
    Integrated Twitter Tools
    Keyword Analysis
    Lead Generation Systems
    Marketing Copywriting
    Marketing Plan Development
    Online Survey Design
    Pay-per-Click Ad Campaigns
    Print-Web Media Campaigns
    Search Engine Optimization (SEO)
    Twitter Marketing

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