Our services: design

Highpoint's involvement in design predates our introduction to the Web. Before we ever heard of HTML, were providing expert services in design, illustration, typography and imaging. Those knowledge sets, which are now part of our organizational DNA, help us to make well-informed decisions when it comes to coordinating our customers' web communications with their projects that use more traditional media.

Successful design has always involved balancing creative imagination with practical requirements. Successful design for the web is an especially rigorous process. After completing a thorough needs analysis and competitive analysis, we provide a progressive series of design comps through which we offer our clients the opportunity to give us honest feedback, based on which we refine our design choices until we find the very best fit.

In our view, a successful website design should:

  • Accurately reflect our customer's aspirational identity -- a combination of how they appear to the world today and how they would like to appear in the future.
  • Meet the highest expectations of our customer's target markets.
  • Clearly and efficiently present our customer's website content.
  • Be robust enough to accommodate future content and functionality.
  • Display similarly in all current web browsers.
  • Make our customers' hearts burst with pride when viewing their website.

Specific Services:

  • Advertising Design
  • Animation
  • Audio Optimization
  • Browser Optimization
  • Email Newsletters
  • Facebook Page Design
  • Favicon Design
  • Illustration
  • Image Optimization
  • Logo Design
  • Mobile Web Design
  • Twitter Page Design
  • User Experience Design
  • Web Ad Design
  • Website Design
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