Our services: internet marketing

The Internet has transformed the art of marketing:

  • We can get precise feedback from the market in very little time.
  • We can accurately measure the performance of our marketing vehicles.
  • We can rapidly test multiple versions of an ad or a landing page to determine which is most effective.

Some things have not changed:

  • The need to understand "what business are we in" and "what are we trying to accomplish."
  • The need to clearly define each of our target markets.
  • The need to shape a compelling value proposition for each target market.
  • The need to create and implement a coordinated marketing strategy.
  • The need to continually examine and improve your marketing strategy in light of your results.

And some things have become more challenging:

  • Mass-market strategies have become progressively more expensive and less effective.
  • The alternatives -- inbound marketing, relationship marketing and networking -- can be very time-consuming.

We are here to help you formulate and implement a comprehensive marketing strategy and provide you with the tools to implement it efficiently and in a manner that is scaled to your available human resources.

Here are some of the resources we can bring to the table:

Strategy

Let us help you develop a comprehensive strategy that matches your organization's objectives and can be accomplished using your available resources.

  • Competitive Analysis
  • Marketing Plan Development
  • Online Survey Design
  • Print-Web Media Campaigns
Traditional Skills

With decades of experience in all areas of wordsmithing and design, we can perform many of the functions of a small advertising agency.

  • Advertising Design
  • Copywriting
  • Custom Illustration
  • Email Newsletter Design
  • Logo Design
  • Marketing Copywriting
  • Presentation Design
Online Tools

We can provide a variety of online tools, integrated into your website, which will make managing your marketing program more efficient.

  • Automated Publishing Systems
  • CRM Systems
  • Email Newsletter Management
  • Integrated Twitter Tools
  • Integrated Facebook Tools
  • Lead Generation Systems
Inbound Marketing

Rather than taking a shotgun approach of blasting their message to as many prospective customers as possible through mass media buys or mailing list rentals, savvy marketers today concentrate on "getting found" by hanging out where there customers are and establishing relationships. This highly-effective approach to creating long-term customer relationships requires skill, patience and commitment. Our experienced team can help.

  • Content Optimization
  • Custom Landing Pages
  • Keyword Analysis
  • Pay-per-Click Ad Campaigns
  • Search Engine Optimization (SEO)
Web Analytics

The web provides access to vast amounts of information about our customers and their online interaction with our businesses, organizations, products or services. It can be exciting but also overwhelming. We can help you understand what information is important and provide customized systems for quickly accessing it.

  • Custom Reporting Tools
  • Google Analytics
  • Server Log Analysis
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